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Unification is a third-generation EOS-powered infrastructure protocol that standardizes user data for B2B and C2B exchange.

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Enabling apps to execute lossless Smart Contracts on the EOS network

Unification is a Smart Contract infrastructure built in C++ that standardizes data into usable formats, creating easier transmission of data between apps. It operates on a middle layer of seamless execution, allowing data to be exchanged and incorporated without any dilution in the performance of the app.

Seamless data exchange using the power of Smart Contracts.

Connecting data producers and purchasers in one streamlined marketplace.

From advertising to scientific research, entire industries run on data — but there is still no easily accessible platform that connects the users generating data with the companies and research institutions who wish to purchase it.

Unification provides an opportunity for businesses to access more robust data sets than ever before, while also allowing users to monetize the valuable data they’re producing every single day.

A data marketplace that benefits everyone.

Driving large-scale blockchain adoption through seamless user experience.

Existing blockchain-based identity solutions are clunky and depend on users adopting brand-new systems that don’t interact with the technologies they currently use.

Rather than asking developers to build “DApps” without users or to onboard individual consumers one by one, Unification is built around an enterprise sales model. We help apps with existing user bases plug into blockchain technology when and where it will benefit their users most.

Welcome to the frictionless future.

Technological Process

BABEL User Interface

BABEL is an easy-to-use interface where end users can see and manage exactly what data is being shared and with whom. Users are paid United Network Distribution (UND) tokens for sharing data, and can discover additional apps integrated with Unification – called Unified Apps (UApps)

HAIKU

HAIKU is a series of Smart Contracts that allow the ebb and flow of individual users’ data, with user-controlled permissions on the EOS operating system. HAIKU allows transparent, immutable, and codified control of all data permissions with no central point of attack.

Robust Data Marketplace

Unification provides a seamless jumping-off point for data creators, businesses, and research institutions to purchase and sell data authorized by users. Data purchasers can easily cross-reference data points and find previously unavailable data-sets for a fraction of current costs.

Eliminating the need to rebuild apps from scratch.

Because most blockchain solutions operate in veritable “walled gardens,” where the benefits of a blockchain are only accessible by using proprietary DApps, there is currently a huge burden placed on businesses to change customers’ behavior if they want to unlock the potential of this technology.

Unification is different. Rather than forcing companies to move their consumer bases to an entirely new product, our proprietary technology helps businesses integrate blockchain into their existing apps. The result are improved ease of use for customers, as well as reduced development demands on organizations.

A revolutionary new way to manage data.

Universal Backwards Compatibility

Businesses easily add a blockchain-based protocol on top of existing architecture (Android, iOS, Web, etc) – No rebuilding apps from scratch.

Hassle-Free User Conversion

Brings consumers into a blockchain-based identity management system without additional hassle or inconvenience – Built on existing technology.

Data Monetization Opportunities

Incentivizes users to share data across apps and platforms by offering monetary rewards for authorizing access – Your data is your currency.

Seamless Ecosystem Integration

Companies participate in the BABEL data marketplace through a simple SDK integration – Introducing Unified Apps (UApps).

Multiple Payment Gateway Support

Integrate cryptocurrency payments within existing apps & payment gateways, giving customers a choice of how they’d like to pay – Lower fees with more options.

User Privacy & Data Sovereignty

Users have a permission control system at their fingertips, protecting privacy and providing full transparency – You control your data.

INTRODUCING

HAIKU

A new protocol for the consumer blockchain.

The secret to offering a secure, blockchain-based layer on top of traditional technologies lies in HAIKU, Unification’s distributed database. HAIKU seamlessly links together websites, apps, and DApps inside a singular, unified protocol, creating Unified Apps (UApps).

Rather than having each technology be an island unto itself, HAIKU allows each user’s data to be stored within “locked containers” on a UApp’s server, which the users themselves maintain and can “lend” a temporary key to access the data to an app, company, researcher, or any other data purchaser.

This creates exceptional use cases for cross-chain technologies to interact with data points that never before could have been corralated.

Unified data has the power to dramatically improve lives.

There are infinite potential use cases for the Unification protocol, including:

One UApp collects a user’s GPS data. Another UApp privately stores that user’s medical records. A third UApp receives permission to access this data across millions of users and sees that all of the users whose GPS data shows them walking daily by a certain lake have a 67% higher chance of developing a particular rare disease.

This leads to notifying authorities, who test the waters in the lake to discover there was a previously unknown pollutant present in the lake.

We have effectively disrupted the medical industry.

One UApp collects browsing and social media data. Another UApp uses intelligent matchmaking to help users find the perfect romantic partner. The matchmaking UApp, which has access to the web and social data of millions of other users, is able to make amazing and unequivocal romantic matches.

We have effectively disrupted the matchmaking industry.

An AdTech UApp is installed on a user’s mobile and desktop devices. This collects their typical behaviors and browsing data and sends it back to the AdTech firm. In the old paradigm, the firm would then package and sell the data to advertisers; this whole process would be something the users were neither aware of, nor compensated for, as they had previously agreed to some vague Terms of Service when signing up for the app.

In the new paradigm, users allow permission to access and sell their data through a HAIKU Smart Contract. The AdTech firm sells dynamically-packaged and tailor-made data to advertisers and pays a remittance to the users. The HAIKU dictates that continued access to the data requires ongoing payments of UND to both the AdTech firm and user.

We have effectively disrupted the AdTech industry.

Medical Research

One UApp collects a user’s GPS data. Another UApp privately stores that user’s medical records. A third UApp receives permission to access this data across millions of users and sees that all of the users whose GPS data shows them walking daily by a certain lake have a 67% higher chance of developing a particular rare disease.

This leads to notifying authorities, who test the waters in the lake to discover there was a previously unknown pollutant present in the lake.

We have effectively disrupted the medical industry.

Matchmaking

One UApp collects browsing and social media data. Another UApp uses intelligent matchmaking to help users find the perfect romantic partner. The matchmaking UApp, which has access to the web and social data of millions of other users, is able to make amazing and unequivocal romantic matches.

We have effectively disrupted the matchmaking industry.

AdTech

An AdTech UApp is installed on a user’s mobile and desktop devices. This collects their typical behaviors and browsing data and sends it back to the AdTech firm. In the old paradigm, the firm would then package and sell the data to advertisers; this whole process would be something the users were neither aware of, nor compensated for, as they had previously agreed to some vague Terms of Service when signing up for the app.

In the new paradigm, users allow permission to access and sell their data through a HAIKU Smart Contract. The AdTech firm sells dynamically-packaged and tailor-made data to advertisers and pays a remittance to the users. The HAIKU dictates that continued access to the data requires ongoing payments of UND to both the AdTech firm and user.

We have effectively disrupted the AdTech industry.

A central interface for users to manage their digital identity.

BABEL is Unification’s mobile and desktop app for the end consumer. It is designed to act as a wallet, identity center, and data clearinghouse where individual users can visualize and manage the permissioned flow of their data. Users can receive notifications of requests to purchase their data, and be paid in UND tokens. Users can also find more Unified Apps (UApps) to enrich their internet services, protect their identity, and earn more UNDs.

360 Degree Token Economy

By bringing end users, apps, websites, and data purchasers together on the Unification protocol, user data can be managed, permissioned, bought and sold more safely, accurately, and inexpensively than ever before.

Unification is the Future of Blockchain

We’re bridging the gap between today’s technology and tomorrow’s innovation.

Frictionless Experience

Smooth, invisible transitions to bring consumers onto blockchain.

Seamless Conversion

Easily add a blockchain layer to existing apps without having to rebuild from scratch.

Interoperable Payments

Cryptocurrency payment options that work with existing payment gateways.

Unified Identity

A singular, unified digital identity stored on a secure database.

The best and brightest from blockchain and diverse industries.

Meet the team making Unification a reality.

Neyma Jahan

Vision

Paul Hodgson

Data Science

Maziar Sadri

Product

Shawn McLean

Architecture

Indika Piyasena

Integration

Erica Blair

Communications

Will Mekemson

Outreach

Ryan Getz

Creative

John Justus

Research

Meera Blair

Operations

Frequently Asked Questions

 

What Is Unification?

Unification is a blockchain-based protocol, utilizing off-chain apps and on-chain Smart Contracts to create a transparent and standardized data marketplace and user sovereign identity center. Bringing users, apps, research institutions, and advertisers together in an open and free marketplace benefits everyone.

Users manage their data permissions and can be paid for sharing access. Small companies can readily buy and sell data in an open marketplace. Advertisers can cross-reference information for better data points, and research institutions can access large amounts of previously unavailable data.

Why does Unification need the blockchain?

The blockchain provides an immutable mechanism of access, encryption, transparency, and the ability for users to grant or revoke access to data as it is shared between parties. Only a decentralized blockchain can provide these advantages with no central point of failure, and EOS is the only blockchain that is possible to implement Unification’s grand vision.

Why are you building on EOS?

EOS offers two massive advantages:

Fast transactions with the ability to scale – Unification is building for mass adoption, with millions of data permission transactions and UND payments a day, happening mostly in an automated fashion. Only EOS offers increased scaling with network use, starting with thousands of Transactions Per Second (TPS) and theorizing up to a million TPS possible.

Feeless transactions – The way that EOS works is that instead of paying fees for transactions, such as “gas” with Ethereum or “tx fees” with Bitcoin, the initiator of the Smart Contract will be required to place a “stake” of EOS tokens. This stake is held in reserve and allows them to execute a certain number of transactions for free. EOS makes this possible with a limited 5% yearly inflation and the Delegated Proof of Stake (DPoS) consensus mechanism. This allows UApps to use the Unification ecosystem without paying variable and inconsistent fees subject to market speculation.

Is Unification working directly with EOS?

After talking to almost every major blockchain provider, we found that the core development team and community at EOS is the most in line with our ethos. They have also been very generous in lending direct developer support and making sure that the technical architecture of Unification integrates seamlessly into the EOS blockchain. On a business development side, the team at BlockOne is very supportive and helpful – extending their network of connections as we are building the layer that allows regular apps nearly instant access to the EOS distributed operating system. At the end of the day it is about the people that you work with, and we like the people over at EOS.

How does Unification benefit the end user?

Unification is designed for mass adoption by end users. End users meaning – our parents and neighbors, not “cryptocurrency early adopters.” Unification provides them with data sovereignty and self-sovereign identity, allowing users unilateral control over their own data. This allows them a view into all data collected and gives them the levers and faucets enforced by code to control the flow of this data – and receive monetary compensation.

By encrypting stored data and putting the access permissions on a blockchain, there is no central point of vulnerability, all actors involved have a transparent and immutable record, and the user remains in control at all times. All this happens with the apps and websites they already use.

How does Unification benefit apps and websites?

Existing apps and websites benefit from access to a robust data marketplace, user integration, experience, and compliance with changing privacy laws. With the recent European Union laws on General Data Protection Regulation (GDPR), many companies are updating their policies and practices. Additionally, users are demanding more transparency and ethical use of their data. Unification solves both of these problems, creating an honest and open user experience that benefits everyone.

By joining the Unification platform, apps and websites can sell the data they’ve curated directly to research firms and advertisers, cutting out middle-men and better monetizing user data. This greatly benefits smaller companies that do not have access to the closed markets and personal business deals currently used by industry giants. Additionally, data curators can easily become data purchasers on the same market, allowing them to expand their user base.

How does Unification benefit data purchasers such as research institutions and advertisers?

Data purchasers have access to data sets previously unavailable, all in a unified and streamlined marketplace and for a fraction of current costs. For research firms, this allows cross-referenced information on a grand scale. This allows Machine Learning and Artificial Intelligence (AI) firms the data required for industry advancement, as well as specific data points that humans simply cannot think to look for. For advertisers, the data marketplace is an ethical window into user preferences. With tailored and robust data sets, advertisers can purchase only the data they need directly from UApps or users.

What is the difference between a DApp and an App?

The word DApp gets applied to many different things. The true definition is that a DApp is something that persistently exists “on the blockchain” without ever having a home to call. This means all of its code base is distributed. For the sake of understanding, we could say that Ethereum itself is a DApp and a Smart Contract is a DApp, but technically nothing else is. Unification is simplifying this, making what we call a UApp.

What is a UApp?

This is a term coined by Unification, a Unified App, where the user-controlled permission to access the data is encrypted and distributed on the EOS blockchain. The app or website itself operates as it always has, simply introducing a Software Development Kit (SDK) for data access, categorization, encryption, and interoperability.

What is BABEL?

BABEL is a central interface for users to manage their digital identity. Actualized as a mobile and desktop app, it is designed to act as a wallet, identity center, and data clearinghouse where individual users can visualize and manage the permissioned flow of their data. Users can receive notifications of requests to purchase their data, and be paid in UND tokens. Users can also find more Unified Apps (UApps) to enrich their internet services, protect their identity, and earn more UNDs.

Can Unification be used with other chains like Ethereum?

Because a UApp only requires access permissions to be distributed on the blockchain, any App, DApp, or Software as a Service (SaaS) website can integrate easily with the Unification ecosystem. For instance, one of our incubator UApps is CoinSparrow. CoinSparrow’s core function is a Smart Contract that provides escrow services and dispute resolution for peer-to-peer transactions on the Ethereum network. This links into Unification by using the sovereign identity system provided by BABEL, so that users on CoinSparrow can have a shared identity with other UApps on the Unification ecosystem, however they choose to set permissions.

Will apps have to rewrite their entire databases to join Unification?

No, absolutely not – The purpose of Unification is to make the transition onto blockchain for apps and consumers as frictionless as possible. An app or website keeps their existing database structure and calls to a HAIKU Smart Contract, which a sort of “catch mechanism” that routes and encrypts the data in their current storage. The user has the permissions to open or close this data faucet at any time within their BABEL interface.

Can UApps be built from scratch on Unification?

Yes, absolutely! BABEL, the core wallet and data marketplace of Unification, is built from the ground up along with numerous other ongoing developments. The non-blockchain components are being developed in various native coding languages and the blockchain aspect is developed in C++, allowing easy integration of any existing or new project.

How are HAIKUs written?

A HAIKU can be considered a “smart contract within a smart contract” and is written in C++, the language of EOS. Like the namesake, a HAIKU is generally designed as simple as possible with a core reusable module. This base module is modified to allow for varied Input/Output and categorization depending on the current database structure of an app or website.

What is the utility of the UND token?

The United Network Distribution token (UND) is used as a transaction mechanism between UApps, as well as UApps and users. The HAIKU Smart Contracts can be programmed in a way that UNDs are exchanged on a fixed or dynamic rate between entities in exchange for opening and closing of data faucets, or an ongoing payment based on time or data shared. End users can also use UNDs to purchase services or goods from UApps within the Unification ecosystem. More details on the UND token can be found in the token section of our whitepaper.

Do UApps have to use the UND currency?

No, we think this is a very important point to define and stand behind. We think most current “consumer plays” in the blockchain space are likely to fail because they are creating friction of adoption and forcing users by dictating what payment channels they use. Unification understands that the benefit to both the end consumer and websites or apps on the blockchain is immutable sovereign data control, not asking them to use a specific currency. Because of this, UApps can keep their current platforms and collect payments in whatever form they prefer, for example Paypal, Credit Card, ApplePay, Bitcoin, Ethereum, Litecoin, or UND tokens.

How are the funds being used?

Development Headquarters based in Singapore – Our team of developers and transition experts are working around the clock at the Unification Foundation building our mainnet, testing our HAIKU Smart Contract system, and running day to day intricacies.

App Outreach Office based in the North American West Coast – Our outreach team runs an on-the-ground outbound sales education force to reach out to existing apps, websites, and SaaS companies with existing user bases and transitioning them to UApps.

Do you plan on being an EOS Block Producer?

Currently we are engaged in our core competency which is building a layer on EOS and acquiring and engaging apps and consumers. At the given moment we need to focus 100% of our attention on that aspect and not in the more political nature of being a Block Producer. For that reason, we will soon decide on a Block Producer to support and later revisit the question.

I am a Block Producer candidate - will you give your support?

We are looking at a few options right now – please get in touch with us at [email protected] (we read and respond to all emails)

When is the ICO?

Per the roadmap on the Whitepaper – The private sale ICO begins at the start of June to coincide with the EOS mainnet launch. The private sale is only open to select individuals and institutions. Those that believe they can provide long-term value to the project and want to inquire about application for the private sale, please email us at [email protected]

The public sale ICO will begin in August. More information will be made available in the near future.

How much will UND tokens cost at ICO?

UND token purchases are valued in USD at the time of purchase, equally for whichever payment is used (BTC, ETH, EOS or fiat). In total, 1,000,000,000 UND tokens are generated, with 400,000,000 tokens distributed in the ICO sale. More details on the UND token can be found in the token section of our whitepaper.

How can I support the Unification Community?

There are many ways to support including development, integrating your app or SaaS with Unification, content generation, app awareness or community outreach. If you want to get in touch with our core team to see how you can be a part of the movement, please email us at [email protected]

Our partners.