The Unification Foundation is a group of impassioned individuals from diverse industries coming together to solve a problem at the core of our increasingly digital society.
The current methods for managing data contradict our deeply held values of transparency, privacy, and efficiency.
We see clearly that data has the power to positively change lives, but also recognize that with today’s systems of data exchange, many of these opportunities are being squandered.
The current data marketplace is opaque and fragmented, with high barriers to entry that prohibit innovation and stunt ground-breaking research. Researchers and advertisers have no efficient way to access much of the data that is being produced. Because there is no open marketplace to connect researchers, developers, and consumers, valuable data is sitting unused, preventing apps from adding greater functionality and researchers from making scientific breakthroughs.
Furthermore, the very people generating value in the system — the end users — are being cut out of the exchange entirely. To use today’s apps and websites, users have to consent to a data management system that is designed to benefit businesses solely and is written in a long-winded and confusing Terms of Service agreement.
The result is that we have no way of monitoring who has access to our data and are not compensated in any way for the data we create. Furthermore, our data is stored on centralized databases, at risk of hacking and tampering. We have lost control of our own data.
At the Unification Foundation, we believe that it’s time to demand more transparency, privacy, and efficiency across all levels of data exchange.
Our solution is to empower individuals and help forward-thinking companies lead the charge into a transparent, open, user-controlled data ecosystem and marketplace.
Everybody wins with Unification.
Our team operates according to the following principles:
Connected but Decentralized
Human beings are wired for connection. However, we also require privacy, protection, and individuality. We believe that these forces can work in tandem rather than opposition. Returning control of user data to the individual empowers people to safely connect with the world around them, while remaining secure and private through decentralization.
Your Data is Your Currency
In the modern internet era, user-created data is becoming increasingly important. Without it, much of the modern world would be unable to function in the ways we’ve grown accustomed to. However, the value of the data is being denied to the people who are generating it. We believe in a world where users themselves can exercise control over the rights, permissions, and monetization of their data.
Code is Law
As a society, the ways we make laws and create consensus have shifted dramatically over time. At one point, brute force won the day, later to be replaced by written laws that codified human interactions. Each of these systems was vulnerable in that each aspect was left up to interpretation by individuals. In our new era, we have been empowered by the beauty of code to self-enforce without human intervention. In this system, Code has now become Law, which brings with it full transparency and immutability not limited by trust or interpretation.
Unified Data Sharing
At the present moment, data is held primarily in isolated vertical silos, out of reach from other apps, researchers, advertisers, and users themselves. Data purchasers don’t have a direct route to find and access the data they seek, and users have no way to actively opt into sharing their data with interested parties. An open and free marketplace for standardized data creates better access for data purchasers while allowing users to share and monetize the data they generate.
“… for blockchain to get from where it is today, (mainly as an “infrastructure developing infrastructure” and as a device of speculation) to something prevalent in daily lives, we need to consider an end-consumer ecosystem.”
“At most early stage startups, even with a winning team, if the founder falters then likely the company falters.”
Meet the team making Unification a reality.
With a lucrative background in direct response marketing, Neyma moved into the IoT space in 2013 and in 2017 stepped down as CEO of his company and made the full transition to Unification. With a deep understanding of consumer data and behavior, Neyma is the architect of the movement to establish Unification as the de facto data and identity platform on the Internet.
With a background in “Big Data” having worked with the Data Warehousing of the Royal Mail in the UK, Paul moved into the IoT industry in 2013 working on a machine learning initiative to capture and analyze data in the HealthTech space. Paul is the architect behind the Unification Smart Contract Protocols which are currently being developed in C++.
Combining an MBA with years of Executive level Product & Marketing experience at Yahoo!, Mazi led 3 products to leadership positions in their category, including Answers, Messenger, and the Yahoo! Homepage. Previously he worked in Strategy & Analysis for Dow Jones, honing his craft by covering many venture-backed companies. Since Yahoo!, he has gone on to develop a leading app platform generating 70 million+ downloads for it’s users. Mazi is responsible for scaling and development of the software brains that will make up the feedback loop between Unification and the user.
Originally in AAA Game Development at studios such as LucasArts and EA, Shawn transitioned into the social media space by becoming part of the founding engineering team at Zynga, where his work accelerated the Facebook-enabled explosion in social gaming. Shawn also co-founded and built LVL Analytics, a technology company that created algorithmic IP rating tools for decision-makers looking to invest in innovation.
Immediately prior to Unification, Indika was working with a team building a world class data acquisition product, and later integrated it in into Bloomberg L.P. Now his perspective has changed to data distribution, and the underlying protocols that realise this. With a Masters in Engineering and a lifetime of software experience, he brings Unification to mass market.
Combining years of running a high-level branding consultancy with a degree from Columbia University in New York City, Erica is now proud to lead Unification’s Communications team. Erica brings a stellar background in entrepreneurship, brand strategy, and narrative storytelling to the project, as well as experience as a public speaker advocating for a global movement toward decentralization.
Key implementation is led by Will, formerly a campaign organizer for Bernie Sanders, who understands the mission-necessity of building out a powerful and engaging community. Will is drawing from a background of community organizing, political campaign management, business to consumer marketing strategies, alongside analysis and investment in blockchain and distributed ledgers.
With more than a decade of experience in the tech industry coupled with roles in marketing and user experience for bootstrapped startups, Ryan is uniquely qualified to be a bridge in bringing blockchain technologies to the masses. He now combines his high-level understanding of technical systems with his knack for community building to ensure integration across the daily operations of Unification.
John has spent the last 10 years in digital marketing and corporate sales. Combining his knowledges of direct response marketing, sales, growth hacking and market research, his role within the Unification team is to innovate user acquisition and adaption of the Unification platform by the mass market. John finds the strategic partners and investors to onboard to Unification, adding value to users and the Unification platform.
Meera brings a background in business administration and project management. Combined with her heightened perceptivity to individual growth and aptitude for team building, she adds a new depth to the fusion of day-to-day operations with the overall vision of the company.
An avid proponent, investor, and entrepreneur in the blockchain community; Sishir brings a diverse background to Unification. He has managed international development teams creating mobile apps, content marketing and functional analytics. Sishir is a Co-Founder and Managing Partner at Alphachain Capital.
Henok (Hen) Tekle
As seen in news interviews on CNBC and throughout YouTube, Henok “Hen” Tekle is the Co-founder and Managing Partner of AlphaChain, a blockchain advisory and investment firm. A notable blockchain angel investor, advisor, content creator and public speaker, Hen is a passionate advocate for the disruption brought by token economies and blockchain technology, and regularly speaks at conferences worldwide about these topics. Hen’s angel investment activities have delivered substantial capital and strategic value to early-stage companies in promotion of the development and mainstream adoption of blockchain technology.
With three multimillion-dollar exits in eight years, Sam is mission critical to integration with markets and regulatory environments to be a lasting prosperous player in the Unified ecosystem.
Karim Z Kanji
Karim has a successful career in enterprise sales, currently Sales Director and Advanced Customer Services with Oracle. Karim is structuring the initiative for the enterprise sales deployment team for aggressive outreach to existing apps with user bases to convert them onto the Unification platform.
Nikolay is a serial entrepreneur, an international investor in healthcare and IT industries, and Co-Founder and Managing Partner at Torrey Pines Investment. Nikolay is building a revolutionary new Electronic Health Records (EHR) platform to consolidate the fragmented health record industry, utilizing Unification’s data sovereignty ecosystem.
Experienced in product analytics for portal and web properties, competitive intelligence and evaluation, Nelson is advising the rollout of the AdTech marketplace built on the Unification platform.